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Showing posts from February, 2014

Visual Examples: White Space and Repetition from SOTU 2014

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It is February, time from the State Of The Union (SOTU) and again Obama's team nailed it on the slide design. The design is very similar to last year's . This year I want to focus on only two things: repetition and white space . Although there is no theme or template, the slides Obama used make such a rigorous use of repetition and consistency, that it in itself creates a theme, an identity.  Obama's team take repetition even further with this slide source:slideshare.net / wh.gov  The icons on the bottom were highlighted as the speech progressed, as in this case mentioned infrastructure source:slideshare.net / wh.gov  This is an excellent example of how photographs and icons can be combined. Also note how the slides makes use of white space on the bottom. This was repeated across the presentation stack source:slideshare.net / wh.gov The slide of the right is simple, with only one element in the image plus the text. With only one element in the foreground,